One Pager 1 - Camosun and Media

Camosun’s Audiences

Nutchey

January 23, 2020

On an average day, I don’t read the newspaper, listen to the radio or watch TV. Like me, many students get their news online through social media platforms such as Twitter, Instagram and Facebook. Despite this, I think public relations are extremely important to Camosun College both in traditional formats and online. This is because of the variety of stakeholders that Camosun College communicates with.

It is important to consider the audience and demographic when conducting public relations activities. Stakeholders such as parents of students, employers and teachers may be more likely to watch the cable TV, have a newspaper subscription or listen to the radio on their way to work. Therefore, traditional mediums are useful for reaching specific demographics that Camosun wants to advertise to or inform. Understanding their core demographics and the platforms they use allows PR specialists to target relevant information to that audience. For example, since many students use social media, Camosun can alter their messaging and content for that audience. Camosun’s website is useful for conducting general public relations because it reaches a wide audience with a range of interests and reasons for visiting the site.

Camosun’s public relations activities need to be conducted on a variety of platforms to reach the wide range of audiences it serves. Therefore, traditional mediums such as TV, radio and newspaper are vital for communicating relevant information to specific core stakeholders.